The end of the former Peter Stuyvesant Collection,

A pioneering art-in-the-workplace experiment is over. The end of the Peter Stuyvesant Collection

Due to legal (tobacco law) reasons the name had to be changed from Peter Stuyvesant Collection to BAT artventure.

(Source The Art Newspaper)
Works are being sold off after British American Tobacco decided the venture was no longer relevant
One of the oldest and most important corporate art collections in Holland, the 50-year-old BATartventure—formerly the Peter Stuyvesant Collection—is being broken up and sold following a restructuring of the global tobacco giant that owns it. A campaign led by local mayor Jan de Ruiter has failed so far to keep the 1,400 postwar and contemporary art works in Zevenaar, a small town in eastern Holland.
The collection was started as a social and industrial experiment in the late 1950s, with works acquired for exhibition in the production halls of the Turkish and Macedonian Tobacco Company (Turmac) cigarette factory, the town’s largest employer with as many as 1,400 workers making 25% of Holland’s cigarettes. The experiment was a success on every level: factory staff enjoyed the paintings, while the collection won critical plaudits, with works regularly loaned for exhibition in public galleries, from the Stedelijk Museum in Amsterdam (1962 and 1991) to the Fundación Miró in Barcelona (1992). Read the whole article in the Art Newspaper...

Homepage BAT artventure

Persbericht (PDF) British American Tobacco verkoopt BAT Artventure kunstcollectie